§ 01 — The Object
The object is the bit.
Not a pilsner glass · not a pint glass
The wrong glass
The wrong glass
Fig. 01 — Custom printed glassware
Photography · D&M
Sandro Ford has a very specific grievance: he orders a pilsner and they bring it in the wrong glass. The merch had to be the joke.
The brief writes itself once you understand the joke. Something that sits in the uncanny valley of pub glassware — close enough to feel off.
The glass doesn't explain the show. It performs it.
