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§ Case 03 Identity · Print · Records
2024 — South Wales

Mythora.

The brief wasn't a logo — it was a totem. Something that could hold its own on a record sleeve, a gig poster, the back of a tour van.

Client
Mythora
Year
2024
Sector
Music · Band Identity
Disciplines
03 — Logo, Print,
Records
§ 01 — The Mark A logo is the wrong word.
Hand-drawn · letterforms
over an all-seeing eye
Mythora primary mark — psychedelic letterforms arching over an all-seeing eye with four-pointed star pupil
Fig. 01 — Primary mark Hand-drawn · D&M
§ 02 — In Context The mark above the band, not just behind them.
Promo · 2024
Mythora — promotional band photograph with the logo above the trio, looking up
Fig. 02 — Promo · band & mark Mythora · 2024
§ 03 — The Posters One language, three colourways.
Op-art abstraction · hand-printed feel
Same logic, three voices
Mythora poster — flowing-hair face emerging from waves, monochrome on paper Mythora poster — radial op-art mandala in white on cobalt blue Mythora poster — repeating leaf pattern on red ground
Fig. 03 — Profile · paper Fig. 04 — Mandala · cobalt Fig. 05 — Pattern · red
§ 04 — Mythora Records The detail that rewards.
Record-label sticker
CAT NO 0020 · CE · RoHS · barcode
Mythora Records label sticker — black oval with eye-mark, CAT NO 0020, CE / RoHS, barcode

The language of official certification, applied to music.

CE marks. RoHS compliance. A barcode. The kind of small-print every record label puts on a sleeve and no-one designs properly. We treated it like a primary brand surface.

It's funny because it's serious.

The brief, in one line

No genre.
No instructions.

Mythora — 2024 D&M · Studio
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