§ 01 — The Mark
Flip it. It still reads.
Custom letterforms, drawn so each glyph holds at 0° and 180°. The trick is in the drawing.
Fig. 01 — Primary ambigramCustom letterforms · Dastardly & Muttley
A record store called On The Flipside. Brief: a logo that lives up to the name. We drew an ambigram — reads FLIP upright, SIDE upside down, same letterforms. One mark, two readings.
Custom letterforms, drawn so each glyph holds at 0° and 180°. The trick is in the drawing.
Drawn once, deployed everywhere. The mark holds its optical balance on either ground — sleeve, tote, fascia, t-shirt.
A paired palette designed alongside the mark — each pair a record sleeve in disguise. Range without losing coherence.
Elysium Gallery Studios
210 High Street
Swansea, SA1 1PE
Booking Q3 2026