§ 01 — The Brief
Build a website that doesn't waste the brand.
A clean job: take everything they already had — the wordmark, the room, the photography — and put it online in a way that makes the digital storefront feel as considered as the physical one. No re-brand. No design-by-committee. Just a site that lets the work walk in front.
The mark was already theirs.
Victorian display serif, ironwork flourish, "Coffee Bar & Deli" set inside a hairline rule. A wordmark that already understood itself. Our job was to listen to it — typography choices, type pairings, white space — and let the site echo the same register.
Most rebuilds start by replacing what's there. The strongest thing we could do for this brand was resist that instinct.
Fig. 01 — Existing wordmark · client-suppliedUsed as-is throughout the build
