Dastardly & Muttley
Independent Studio · Swansea, Wales
§ Case Study — 08 / 50+ Identity · Print · Records 2024 — South Wales

Mythora.

Client

Mythora

Sector

Music · Band Identity

Scope

Logo · Posters · Records

Year

2024

Location

South Wales

Mythora needed an identity that lived up to the mythology of the name. Not a logo — a totem. Something that would hold its own on a record sleeve, a gig poster, a stage backdrop, a t-shirt. Something with presence.

§ 01 — In Context

The mark above the band, not just behind them.

The first test for the mark was a band photograph. Could it sit above three faces and look like it belonged there — like the band had taken the name from the symbol, not the other way round.

Mythora — promotional band photograph with logo above the trio, looking up
Fig. 01 — Promo · band & markPhotography · 2024
§ 02 — The Mark

A logo is the wrong word.

What we built is closer to a mark. Letterforms that arc and melt — psychedelic, hand-pressed, stamped into existence. Nested at their centre: an all-seeing eye, a four-pointed star in its pupil. Cover either half and the other loses its meaning.

Mythora primary mark — psychedelic letterforms arching over an all-seeing eye with four-pointed star pupil
Fig. 02 — Primary markHand-drawn · Dastardly & Muttley
§ 03 — Type & Symbol

One language, three colourways.

Posters built from the same visual vocabulary as the mark — op-art abstraction, hand-printed feel, the same obsessive rhythm the music lives in. Different colourways, same logic.

Mythora poster — flowing-hair face emerging from waves, monochrome on paper Mythora poster — radial op-art mandala in white on cobalt blue Mythora poster — repeating leaf pattern on red ground
Fig. 03 — Profile · paper Fig. 04 — Mandala · cobalt Fig. 05 — Pattern · red
§ 04 — Mythora Records

The detail that rewards.

Every detail an argument for the brand. The record-label sticker — CAT NO 0020, CE, RoHS, barcode — plays it completely straight: the language of official certification applied to music. It's funny because it's serious.

Mythora Records label sticker — black oval with eye-mark, CAT NO 0020, CE / RoHS, barcode
Fig. 06 — Record label stickerMythora Records · CAT NO 0020
§ 05 — Repetition

Repetition as identity.

When you settle on a visual language this confident, you don't need to keep introducing yourself. The third poster doesn't show the mark. It doesn't have to.

No genre. No instructions.

The brief from the band was minimal — they wanted something that looked the way they sound. Heavy, hypnotic, hand-made. Not a graphic-design exercise; a sigil.

Every output — mark, sticker, poster, pattern — is a different sentence in the same dialect.

Mythora — pattern study, red

No genre.
No instructions.

Mythora — 2024 Dastardly & Muttley · Studio
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worth making?

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Studio

Elysium Gallery Studios
210 High Street
Swansea, SA1 1PE

Status

Booking Q3 2026

© 2026 Dastardly & Muttley Ltd Case Study · Mythora Privacy