A brand, a vision, and no desire to hand any of it to Shopify. Platform, graphics, printing — all built in-house.
The Mutt wordmark is raw, expressive, impossible to mistake. Our job was to build a platform that matched it — a store that feels like the label, not like a template that happens to sell t-shirts.
Graphic design — original artwork across every drop. Each design built for print, not just for screen.
Blank sourcing — retail-ready shapes selected for weight, fit, finish.
Screen printing — pressed, cured, and ready to ship.
Platform — built from scratch. Stripe, custom CMS, zero fees.
Graphic design — original artwork across all collections.
Blanks — retail-ready, selected for quality.
Print — in-house, UK-pressed, quality-checked.
Result — full creative and commercial control.