§ Case Study — 01 / 50+ Web · Ecommerce · Print 2026 — United Kingdom

Mutt
Clothing.

Client

Mutt Clothing

Sector

Streetwear · Fashion

Scope

Ecommerce · Design · Print

Year

2026

Location

United Kingdom

Mutt came to us with a brand, a vision, and no desire to hand any of it to Shopify. They needed the platform, the graphics, the printing — the whole operation built from the ground up. So that's what we built.

§ 01 — The Platform

No templates. No compromises.

Most clothing brands rent their storefront. Mutt owns theirs. We built a fully custom ecommerce platform — Stripe payments, a bespoke CMS, a custom backend — nothing off the shelf, nothing that costs a percentage of every sale. A platform built to behave exactly the way the brand needs it to, now and as it grows.

A mark that earns attention.

The Mutt wordmark is raw, expressive, and impossible to mistake — a hand-drawn script that carries the same energy as the brand itself. Our job was to build a platform that matched it: no corporate polish, no forced UX patterns, just a store that feels like the label.

Stripe handles payments. A custom CMS handles collections, products, and collabs. The founders handle the vision. We handle everything between.

Fig. 01 — Mutt Clothing wordmarkHand-drawn script · Registered mark

§ 02 — The Live Store

Commerce that looks like editorial.

The store doesn't look like a store. Collections scroll like a lookbook. Product pages breathe. The cart doesn't interrupt the experience. Every screen was designed to sell the brand before it sells the garment — because that's how good clothing labels actually work.

Mutt Clothing homepage — hanging garments, Essentials collection hero

Mutt Clothing shop — product grid showing screen printed tees

Fig. 02 — Live store · muttclothing.comCustom-built · No Shopify

§ 03 — Design & Print

Screen printed in the UK.

We don't just build the website. For Mutt, we design the graphics and run the print production — sourcing retail-ready blanks with the weight and construction to carry the work, then screen printing in-house with the precision the designs demand. Cotton, fleece, canvas. Nothing cheap.

From concept to finished garment.

Graphic design — original artwork across every drop: wordmark treatments, illustrated graphics, collaborative pieces. Each design built for print, not just for screen.

Blank sourcing — retail-ready shapes selected for weight, fit, and finish. The kind that hold their form after a hundred washes.

Screen printing — pressed, cured, and ready to ship. No middleman, no quality lottery.

Mutt Clothing model — oversized tee, MUTT chest print

Fig. 03 — Product · screen printed teeRetail-ready blank · UK printed

§ 04 — The Range

Essentials, Nomad, Manifest.

Three collections, one creative direction. The Essentials line anchors the brand in quality basics. Nomad goes wider — outerwear, overalls, canvas pieces built to move. Manifest is where collaborations live. Each drop designed and produced through the same pipeline, start to finish.

Mutt Clothing — cream hoodie, Victorian MUTT chest emblem

Mutt Clothing — Nomad collection, workwear outerwear and rack

Fig. 04 — Essentials & Nomad collectionsDesign, blanks & print by Dastardly & Muttley

§ 05 — The Outcome

One studio. The whole operation.

Mutt didn't need five agencies — they needed one that could hold the whole thing. Platform, graphics, production. A clothing label that runs on infrastructure it actually owns, with designs that go from artwork to warehouse without leaving our hands.

Mutt Clothing — dark hoodie, Mutt Clothing italic script chest print

The work, in five lines.

Custom ecommerce platform — built from scratch. Stripe payments, bespoke CMS, zero platform fees.

Graphic design — original artwork across all collections and collabs.

Blank sourcing — retail-ready shapes, selected for quality and print compatibility.

Screen printing — in-house production, UK-pressed, quality-checked before shipping.

Result — a clothing label with full creative and commercial control. No Shopify. No compromise.

§ Start a project

Have something
worth making?

hello@dastardlyandmuttley.co.uk

Studio

Elysium Gallery Studios
210 High Street
Swansea, SA1 1PE

Status

Booking Q3 2026

MuttClothing.