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§ Case 11Ecommerce · Design · Print
2026 — United Kingdom

Mutt
Clothing.

A brand, a vision, and no desire to hand any of it to Shopify. Platform, graphics, printing — all built in-house.

Client
Mutt Clothing
Year
2026
Sector
Streetwear · Fashion
Stack
Custom CMS · Stripe
UK screen print
§ 01 — The MarkA mark that earns attention.
Hand-drawn script · registered
Raw, expressive, unmistakable
Mutt Clothing — hand-drawn script wordmark with registered M mark

No corporate polish, no forced UX.

The Mutt wordmark is raw, expressive, impossible to mistake. Our job was to build a platform that matched it — a store that feels like the label, not like a template that happens to sell t-shirts.

Fig. 01 — Hand-drawn script · registered
§ 02 — The PlatformCommerce that looks like editorial.
Custom build · Stripe payments
Bespoke CMS · zero platform fees
Mutt Clothing homepage — hanging garments, Essentials collection hero Mutt Clothing shop — product grid showing screen-printed tees
Fig. 02 — Live store · home & shopCustom-built · no Shopify
§ 03 — Design & PrintScreen printed in the UK.
Retail-ready blanks · in-house print
Cotton · fleece · canvas

From concept to finished garment.

Graphic design — original artwork across every drop. Each design built for print, not just for screen.

Blank sourcing — retail-ready shapes selected for weight, fit, finish.

Screen printingpressed, cured, and ready to ship.

Mutt Clothing model — oversized tee with MUTT chest print
§ 04 — The RangeEssentials, Nomad, Manifest.
Three collections, one direction
Same pipeline · start to finish
Mutt Clothing — cream hoodie, Victorian MUTT chest emblem
Mutt Clothing — Nomad collection, workwear outerwear and rack
Fig. 03 — Essentials & NomadDesign, blanks & print by D&M
§ 05 — OutcomeOne studio. The whole operation.
Platform · graphics · production
From artwork to warehouse
Mutt Clothing — dark hoodie, Mutt Clothing italic script chest print

The work, in five lines.

Platform — built from scratch. Stripe, custom CMS, zero fees.

Graphic design — original artwork across all collections.

Blanks — retail-ready, selected for quality.

Print — in-house, UK-pressed, quality-checked.

Resultfull creative and commercial control.

The brief, in one line

Own the platform.
Own the brand.

Mutt Clothing — 2026D&M · Studio
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