A Welsh açaí café with a real health story to tell — and the competence to put it on every surface, from the high street to the source farm.
Same wordmark, same purple, same logic. The brand reads the same standing on the pavement as it does scrolling on your phone.
Most cafés bolt a stock template onto a TV. Here, the screens use the same type system, the same rhythm, the same purple as the wall behind them.
Most cafés say "we care where it comes from." So we packed the team into a long-tail boat and went to the source farm — Ygara Artesanal, deep in the Brazilian Amazon. The trip became the brand.
"You can't fake travelling 5,400 miles. The tees came back muddier than we hoped — which is exactly what the brand is supposed to mean."
