Index
Dastardly & Muttley · Case 09/50+
Start a project
§ Case 09Logo · Colour · Signage
2024 — Swansea

Steps 2.0.

The stride built into the letterforms. Tested at four feet tall before anything was commissioned.

Client
Steps 2.0
Year
2024
Sector
Retail · Footwear
Palette
Cyan #00C2D1
Black #0C0C0C
§ 01 — The MarkA logo that does the thing the name says.
Letters replaced with three angled bars
Footprints · motion lines · staircase
Steps 2.0 primary mark — white wordmark with cyan slash marks replacing the E
Fig. 01 — Primary mark · cyan / blackCustom letterforms · D&M
§ 02 — LockupFrom logo to landmark.
Decided at fascia size, then scaled down
Not the other way around
Full Steps 2.0 lockup — wordmark with FOOTWEAR descender, on black
Fig. 02 — Full lockupCyan #00C2D1 · Black #0C0C0C
§ 03 — InstallationA confirmation. Not a test.
Every spec made with the
physical space in mind
Fascia close-up — white letterforms with cyan slash marks against black Install in progress — two installers working on the shopfront fascia Interior — a Reebok trainer on a Steps 2.0 plinth, slatwall behind
Fig. 03 — Fascia · install · interiorSwansea High Street
§ 04 — LiveBold, legible, built to last.
Open day · cyan picks up the daylight
without going neon
Steps 2.0 completed shopfront — black fascia, white wordmark, cyan slash marks
Fig. 04 — Completed shopfrontSwansea · 2024
The rule that ran the project

If it doesn't work
at four feet tall,
it doesn't work.

Steps 2.0 — 2024D&M · Studio
Next case
10 / 50+
On the Flipside.
© 2026 Dastardly & Muttley · Case 09 Case Study v3 hello@dastardlyandmuttley.co.uk →