Dastardly & Muttley
Independent Studio · Swansea, Wales
§ Case Study — 05 / 50+ Identity · Web · Photography · Drone 2025 — Wales

Fresh
Home.

Client

Fresh Home Improvements

Sector

Construction · Renovation

Scope

Identity · Web · Drone

Year

2025

Location

Wales

Fresh Home Improvements had the work — renovations and extensions that genuinely transform properties. What they needed was a brand and platform positioned to attract the clients their craft deserves.

§ 01 — The Site

Designed to convert. Built to last.

A site for a high-ticket service has one job: prove the work. We built Fresh Home a platform that opens on the craft, runs on a CMS the team can maintain, and grows alongside their portfolio.

Fresh Home Improvements live site — homepage hero with seasonal promotion, navigation, and the script wordmark

The platform, in use.

The hero rotates between active campaigns and portfolio reveals. The navigation moves the visitor towards the work — exterior, kitchens, bathrooms, bespoke joinery — not towards a contact form.

Every page is built to be picked up and edited by the client themselves. An asset, not a dependency.

Fig. 01 — Live site · homepagefreshhomeimprovements.co.uk
§ 02 — The Argument

Get in the air.

Most contractors show a front door and a patio. We got in the air. Drone gives prospective clients the full scale of every project — and signals that this company takes its presentation as seriously as its craft.

Aerial — farmhouse renovation, hillside Aerial — coastal Welsh house, full restoration Aerial — large new-build, garden landscaping
Fig. 02 — Hillside renovation Fig. 03 — Coastal restoration Fig. 04 — Extension & landscape
§ 03 — On The Ground

Craft, at every scale.

Detail shots that prove the finish. Aerial shots that prove the scale. The combination is what closes the lead — one signals taste, the other signals capability.

Interior and exterior.

The interior photography focuses on rooms where the renovation choices are the loudest argument — copper tubs, dark panelling, considered light. Not "nice kitchen" — a room you'd photograph yourself.

The aerials make the same argument at building scale. Both formats, one position: we make houses worth photographing.

Renovated bathroom — copper bath, dark teal walls, brass fittings
Fig. 05 — Interior · bathroom renovationPhotography · Dastardly & Muttley
§ 04 — The Outcome

Premium work, priced accordingly.

A site that opens on the work, not on a discount. A photography library — drone, interior, exterior — that the client can keep using long after launch. A position the company can hold.

Completed exterior — large modern property, blue-sky aerial
Fig. 06 — Completed exteriorPhotography · Dastardly & Muttley · 2025

Craft,
at every scale.

Fresh Home — 2025 Dastardly & Muttley · Studio
§ Start a project

Have something
worth making?

hello@dastardlyandmuttley.co.uk
Studio

Elysium Gallery Studios
210 High Street
Swansea, SA1 1PE

Status

Booking Q3 2026

© 2026 Dastardly & Muttley Ltd Case Study · Fresh Home Privacy